Construction Almost Done at Allure 258 in East Orange

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Allure 258 Construction Update East Orange Nj 1
Construction is nearly complete at Allure 258 in East Orange. Photo via Murat Mutlu LinkedIn.

One of Essex County’s fastest-growing areas will be welcoming a new modern development in the fall as work is wrapping up on the neighborhood’s newest high rise.


Back in early 2018, Jersey Digs broke the news about a proposal from Newark-based real estate firm Blackstone 360. The eventually approved project will revitalize a property near East Orange’s Brick Church train station at 256-260 South Harrison Street between Melrose and Central avenues.

Allure 258 Construction Update East Orange Nj Rendering
Rendering via 256-260 Urban Renewal, LLC.

Blackstone 360 built the recently completed Lotus 315 project and has had a big hand in the transformation of South Harrison Street. The company previously worked on other developments including Aura 240 and Essence 144, but Allure 258 is their largest project to date.

Allure 258 Construction Update East Orange Nj Rendering 2
Rendering via 256-260 Urban Renewal, LLC.
Allure 258 Construction Update East Orange Nj Lobby Rendering
Rendering via 256-260 Urban Renewal, LLC.

Designed by Inoa Architecture, the $45 million Allure 258 development will include 201 luxury residences and a 215-vehicle parking garage. Units in the building will range from studios through two-bedroom units and some will include outdoor balcony space. The development additionally includes both an indoor common amenity space and a green roof in the design.

256 260 South Harrison Street East Orange Exterior Rendering
Allure 258 at 256-260 South Harrison Street, East Orange. Rendering via 256-260 Urban Renewal, LLC.

The development broke ground in October 2019 and the structure is nearing the finish line. Much of the façade and glass window installation is complete sans the front sections that face South Harrison Street. Architect Murat Mutlu, who worked on the project, recently posted some pictures of the ongoing work on his LinkedIn page.

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Image courtesy of Architect Murat Mutlu via LinkedIn.
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Allure 258 is slated to open later this year. Photo via Murat Mutlu LinkedIn.

The 18-story development replaces a mostly vacant property that previously contained an empty single-family home that has since been demolished. Allure 258 is tentatively slated to begin leasing operations later this year.

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