With mixed-use developments continuing to attract retailers, office tenants, and apartment seekers to the downtown areas of some of New Jersey’s urban centers, over the last two decades some developers have sought to replicate this trend in the Garden State’s outer ring suburbs by creating new town centers. These projects, such as Essex County’s Livingston Town Center, Middlesex County’s Plainsboro Village Center, Gloucester County’s Woodmont Townsquare, and Camden County’s Voorhees Town Center, typically include a mixture of retail spaces and apartments in an attempt to bring downtown districts to sprawling suburban communities that previously did not have any.
Now, another town center-type project is expected to be constructed along a busy corridor in Morris County. A new complex called The District at 1515 is moving forward for 1515 Route 10 East in Parsippany-Troy Hills. The plans by Stanbery Development Group call for 441 residential units and close to 100,000 square feet of retail space that would be developed in two phases, according to Parsippany Focus. 34 of the units would be designated as affordable housing and the buildings would be up to six stories tall, the Daily Record reported.
Stanbery’s website states that “the trade area is void of any significant retail or restaurant, and is ideal for a new destination that provides a combination of upscale national and local retailers, restaurants, cafes and specialty services in a vibrant town center environment.” Renderings posted by Stanbery show that the property would have multiple buildings, outdoor rooftop restaurant seating, a pool, and green space.
The property, which stretches partially into Hanover Township, is located a mile west of I-287 near the offices of Wyndham Hotels and Resorts, Tiffany & Co., GAF, and Weichert, Realtors. In fact, another major corporation, Intel, previously occupied part of the site where The District is being proposed. 1515 Parsippany, LLC, which is registered out of Stanbery Development Group’s offices in Bexley, Ohio, outside Columbus, bought the premises in 2015 for over $14 million.
An amended redevelopment plan for the tract was approved in September by the Parsippany-Troy Hills Township Council, according to Parsippany Focus.
This part of suburban Morris County has seen no shortage of new construction over the last few years, with ShopRite and Wegmans opening up shop in Hanover Township and locations of Whole Foods Market in Parsippany and Lowe’s in Hanover Township on the way. The names of businesses that could be included in The District at 1515 remain to be seen.