VP, Product Marketing & Sales Enablement

VP, Product Marketing & Sales Enablement

Overview

The Vice President, Product Marketing & Sales Enablement, serves as the senior marketing leader, supporting Prudential’s Business Units. In this newly formed role, they act as the primary partner to the Business Presidents and their leadership teams.

This role is accountable for translating business strategy into clear product go-to-market plans and support sales needs to deliver best-in-class experiences to drive measurable commercial outcomes. The VP will also partner closely with the Centralized Marketing teams, activating shared capabilities to deliver against business priorities.

Key Responsibilities

Business Leadership & Commercial Alignment

• Serve as the primary marketing partner to the Business Unit President and leadership team
• Translate business strategy, financial targets, and product priorities into clear product marketing direction
• Represent the Business Unit in enterprise planning, prioritization, and governance forums
• Ensure alignment between marketing efforts and revenue, pipeline, and growth objectives

Product Marketing Leadership

• Own product positioning, messaging, and value proposition across the Business Unit portfolio
• Ensure a consistent and differentiated narrative across all customer and sales touchpoints
• Lead end-to-end product launch orchestration, including readiness, coordination, and execution alignment
• Oversee ongoing product support and roadmap, including lifecycle marketing, updates, and regulatory requirements

Sales Enablement Accountability

• Lead the centralized Sales Enablement function to define priorities, strategy, and roadmap
• Ensure development of high-quality, effective sales materials, tools, and training programs
• Align marketing messaging with sales execution to ensure consistency in the field
• Hold accountability for sales readiness, adoption, and effectiveness
• Partner closely with Mar-Tech team to ensure sales platforms and tools are being properly leveraged

Performance & Continuous Improvement

• Support Business Unit performance in partnership with Centralized teams
• Translate product and sales data into actionable insights and business recommendations
• Ensure feedback loops from execution and sales are incorporated into future planning
• Identify opportunities to streamline processes, improve coordination, and enhance impact

Experience

• 15+ years of experience in product marketing, go-to-market leadership, or related roles
• Proven experience acting as a senior partner to business leadership
• Deep expertise in product positioning, messaging, and go-to-market strategy
• Demonstrated success operating in matrixed organizations
• Strong understanding of sales processes and commercial dynamics
• Experience partnering with growth, analytics, and execution teams
• Track record of improving marketing effectiveness, speed, and alignment

Compensation & Benefits

Salary Range: $205,600 – $308,300 per year. Market competitive base salaries, with a yearly bonus potential at every level.

• Medical, dental, vision, life insurance, disability insurance, PTO, parental and military leave
• 401(k) plan with company match (up to 4%)
• Company-funded pension plan
• Wellness Programs including up to $1,600 a year for reimbursement
• Education Benefit to help finance traditional college enrollment
• Employee Stock Purchase Plan: 85% of the lower of two prices, after one year of service