Denver Company Pays $4.2M for Former Procter & Gamble Plant

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100 Essex Avenue East P&g Woodbridge
Former P&G building, 100 Essex Avenue East, Woodbridge. Photo via Google Maps/Street View.

A factory in Middlesex County that was recently shuttered by its corporate owner is already in the hands of another company.

Property records show that a firm called IPT Avenel DC Urban Renewal, LLC purchased the former Procter & Gamble (P&G) plant in the Avenel section of Woodbridge Township in November for over $4.2 million. The facility, which had long been owned and operated by Cincinnati-based P&G, had roughly 90 employees before being shuttered last year. P&G used the plant to manufacture fragrances and chemicals for Tide detergent and other products, according to NJ Advance Media. The Cincinnati Business Courier reported when the shutdown was announced that production was expected to be transferred to an Ohio plant.


IPT Avenel DC Urban Renewal, LLC is registered out of the same Denver address as the Black Creek Group, a real estate investment management company. The firm’s website states that they own and operate close to “1,400 office, industrial, retail and multifamily properties across North America” and that they are a major developer for Walmart.

It is not clear what the new owner is planning to do with the property. Jersey Digs reached out to the Black Creek Group for comment last month but our request was not returned.


The site is located at 100 Essex Avenue East in an industrial area that is sandwiched between the New Jersey Turnpike and a residential neighborhood. The property is also situated across from the Evergreen East Apartments.

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