218-Unit Project Approved for Roselle Park’s Romerovski Site

450 Westfield Avenue West Route 28 Roselle Park
Site of approved development: 450 Westfield Avenue West/Route 28, Roselle Park. Photo via Google Maps/Street View.

Plans to redevelop a historically industrial area in suburban Union County have been approved.

The Romerovski site, located at 404 and 450 Westfield Avenue West/Route 28 in Roselle Park, is a symbol of New Jersey’s manufacturing heritage that is passed by thousands of drivers, Raritan Valley Line rail commuters, and bus riders on a daily basis. However, like many other industrial sites in the Garden State that have been redeveloped over the years, these two properties near the Cranford municipal limits are expected to become home to a largely residential complex.

An application by Fernmoor Properties, LLC to demolish the structures on the premises and build two new buildings was granted Preliminary and Final Site Plan approval with variances by the Roselle Park Municipal Land Use Board, which memorialized its decision on January 27. The new complex at the site is expected to include 218 residential units, 1,850 square feet of retail space, 227 parking spaces, a clubhouse, a spa, and a pool, according to a legal notice.

More than 15 percent of the units are slated to be designated as “affordable.” The majority of the units will contain one bedroom, but there will also be 81 with two bedrooms and seven with three bedrooms.

Although 450 Westfield Avenue West is bordered by the train tracks used by New Jersey Transit’s Raritan Valley Line, the closest two stations are each roughly a mile away. The two properties are located near bus stops with service to Manhattan, Newark, Elizabeth, Westfield, and Plainfield.

Over the years, the properties have been home to the American Marconi Company, RCA, WDY Radio, the Karagheusian Rug Company, and Romerovski Brothers, according to “Images of America: Roselle Park.”


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